Audience strategy
Audiences built from your ideal customers, website visitors, past customers and lookalikes, rather than broad interest guesses.
Facebook and Instagram Advertising in Cape Town
Reach the right people on Facebook and Instagram before they start searching. We plan, build and manage Meta Ads campaigns that bring in enquiries and sales, not just likes.
What our Meta Ads management covers
- Audience and offer planning
- Campaign setup in Meta Ads Manager
- Ad creative and copy
- Lead forms and landing pages
- Meta Pixel and Conversions API tracking
- Ongoing testing and optimisation
- Monthly reporting on leads and sales
More than boosted posts and likes
Boosting a post gets likes from people who will never buy. Many businesses try Facebook advertising that way, see plenty of reach and very few enquiries, and decide it doesn’t work for them.
As a Meta Ads agency, we set up proper campaigns instead: the right objective, an audience built around the people who actually buy from you, and creative that makes them stop scrolling. Tracking through the Meta Pixel and Conversions API shows which ads bring in real enquiries.
You get clear monthly reporting on cost and leads, and we keep testing new audiences and creative so results don’t fade as people see the same ads.
What’s included in our Meta Ads management
Every account gets the full setup and ongoing management. The campaigns we run depend on your business and goals.
Ad creative
Ad concepts and copy for feed, Stories and Reels, each built around one clear message and offer.
Lead generation
Instant forms and landing pages set up to collect quality enquiries, with qualifying questions that filter out time-wasters.
Retargeting
Ads that bring back people who visited your website or engaged with your page but didn’t get in touch.
Tracking that works
The Meta Pixel and Conversions API set up properly, so Meta optimises for enquiries and sales, not clicks.
Testing and optimisation
Ongoing tests of audiences, creative and offers, with budget moved to what is working.
Boosting posts with little to show for it?
We will look at what you are running and tell you what to change.
How our Meta Ads process works
Clear steps, so you always know what is happening with your budget.
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Audit
We review your current ads, page and tracking, or your audience and offer if you are starting fresh.
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Plan
Campaign objectives, audiences, offers and budget, agreed with you.
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Track
We set up the Meta Pixel and Conversions API before any budget is spent.
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Create and launch
Ad creative and copy prepared, approved by you and launched.
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Test and report
Ongoing testing, and a monthly report on cost, leads and next steps.
Start with step one
Book a consultation and we will begin with your audit.
Are Meta Ads right for your business?
Facebook and Instagram ads work best when they reach people before they search. We will tell you honestly in the consultation.
Meta Ads are a good fit if
- Your customers spend time on Facebook and Instagram
- What you sell is visual, local or easy to explain in a short ad
- You want to reach people before they start searching
- You can follow up quickly on new leads
Start somewhere else if
- People already search for what you sell (Google Ads captures that demand)
- Your website struggles to turn visitors into enquiries (fix the website first)
- You want regular posting and community management (that is social media management)
What is the difference between boosting a post and running Meta Ads?
Boosting shows a single post to more people. Running campaigns in Meta Ads Manager gives you proper objectives, audiences, placements and tracking, which is what turns ad spend into enquiries.
Will my ads run on both Facebook and Instagram?
Yes. Meta Ads can run across Facebook, Instagram and Messenger, and we choose the placements that suit your audience and creative.
Do I pay Meta directly?
Yes. Your ad spend is billed by Meta to your own ad account. Our management fee is separate.
Will I own my ad account and Pixel?
Yes. Your Meta business account, ad account and Pixel stay in your name.
Do you create the ads?
Yes. We plan the creative and write the copy, working with your photos and videos or designing ads where needed. Nothing runs without your approval.
Ready to turn Facebook and Instagram into enquiries?
Tell us a little about your business and we will get back to you. Prefer to talk now? Call or WhatsApp us.
Book a 30-minute consultation