Account audit
If you already run ads, we review your account first: where the money goes, which searches trigger your ads and what is being tracked.
Google Ads Agency in Cape Town
Get in front of people who are searching for what you sell, right now. We set up and manage Google Ads campaigns built around enquiries and sales, with tracking that shows what your budget brings in.
What our Google Ads management covers
- Account audit and setup
- Keyword and audience research
- Search, Shopping and YouTube campaigns
- Ad copy and landing page advice
- Conversion tracking for calls, forms and bookings
- Ongoing bid and budget management
- Monthly reporting on leads and sales
Stop paying for clicks that never call
Many Google Ads accounts spend money on the wrong searches. Broad keywords pull in people looking for jobs, DIY tips or a competitor’s name, and without proper tracking nobody notices until the budget is gone.
We build your campaigns around the searches that bring in paying customers, block the ones that waste money, and set up conversion tracking for calls, forms and bookings before any budget is spent.
Every month you see what your ads cost and what they brought in, in plain language, along with the changes we are making next.
What’s included in our Google Ads management
Every account gets the full setup and ongoing management. The campaign types we use depend on your business and goals.
Search campaigns
Ads that show when people search for your services, with keywords, match types and negative keywords managed to cut wasted spend.
Shopping campaigns
Product ads for online stores, built from a clean product feed in Google Merchant Center.
YouTube and Display
Video and display campaigns that reach new audiences and bring back people who have already visited your website.
Conversion tracking
Calls, forms, bookings and sales tracked properly through Google Tag Manager, so bidding decisions are based on real enquiries.
Ongoing optimisation
Regular bid, budget, keyword and ad copy changes based on what the data shows, never a set-and-forget setup.
Already running Google Ads?
We will look at your account and show you where your budget is going.
How our Google Ads process works
Clear steps, so you always know what is happening with your budget.
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Audit
We review your current account, or your market and competitors if you are starting fresh.
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Plan
Campaign structure, keywords, budget split and conversion goals, agreed with you.
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Track
We set up conversion tracking for calls, forms and bookings before campaigns go live.
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Launch
Campaigns go live with ads, assets and landing pages checked.
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Optimise and report
Ongoing improvements, and a monthly report on cost, leads and next steps.
Start with step one
Book a consultation and we will begin with your account audit.
Is Google Ads right for your business?
Google Ads works best when people are already searching for what you offer. We will tell you honestly in the consultation.
Google Ads is a good fit if
- Customers search Google for what you sell
- You want enquiries while SEO is still building
- You can handle more enquiries than you get now
- You want to see what every rand of ad spend brings in
Start somewhere else if
- Your website struggles to turn visitors into enquiries (fix the website first)
- People don’t search for what you sell yet (Meta Ads can build demand)
- You want traffic you don’t pay for per click (pair ads with SEO)
How much should I spend on Google Ads?
It depends on your market, your competition and your goals. We recommend a starting budget in the consultation, and you stay in control of it.
Do I pay Google directly?
Yes. Your ad spend is billed by Google to your own account. Our management fee is separate.
Will I own my Google Ads account?
Yes. The account is in your name, and you keep it and all its data if we stop working together.
How soon will my ads start working?
Ads can start showing once campaigns are live and approved. Performance improves as we gather data and refine targeting, and you see the progress in every monthly report.
Can you take over my existing account?
Yes. We audit it first, keep what is working and fix what is not, so you keep the account’s history.
Ready to make your ad spend count?
Tell us a little about your business and we will get back to you. Prefer to talk now? Call or WhatsApp us.
Book a 30-minute consultation