Email strategy
A plan for who you email, what you send and how often, based on your customers and your goals.
Email Marketing Agency in Cape Town
Your email list is one of the few marketing channels you fully own. We plan, write and send campaigns and set up automations that turn new leads into customers and bring past customers back.
What our email marketing covers
- Email strategy and planning
- Campaign design and copywriting
- Welcome and follow-up sequences
- Abandoned cart and repeat-purchase emails
- List growth and sign-up forms
- Consent and easy opt-outs
- Monthly reporting on opens, clicks and sales
Stop sitting on an email list you never use
Most businesses collect email addresses and then do nothing with them. Or they send a newsletter whenever someone remembers, with no plan behind it, and wonder why so few people open it.
We turn email into a steady, reliable channel. Automated emails welcome new subscribers, follow up on enquiries and remind shoppers about abandoned carts, while regular campaigns share offers, news and useful content in your voice.
Every email is built around consent and an easy way to opt out, and each month you see who opened, who clicked and what it brought in.
What’s included in our email marketing services
Every plan covers strategy, writing, sending and reporting. The automations we build first depend on your business.
Campaigns and newsletters
Designed, written and sent for you in your voice, with one clear message and call to action per email.
Automations
Welcome series, enquiry follow-ups, abandoned cart and repeat-purchase emails that run in the background.
Segmentation
Your list grouped by interests, purchases and activity, so people receive emails that are relevant to them.
List growth
Sign-up forms and offers on your website and social media that grow your list with people who want to hear from you.
Consent and deliverability
Consent records, clear opt-outs and sending practices planned with POPIA in mind, and set up to help keep your emails out of spam folders.
Got an email list you’re not using?
We will look at what you have and suggest where to start.
How our email marketing process works
Clear steps, so you always know what is being sent and why.
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Discover
We learn your business, your customers and what is already on your list.
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Plan
Which automations to build first and a campaign calendar, agreed with you.
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Set up
Your email platform, sign-up forms, segments and tracking set up properly.
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Write and send
Campaigns and automations written, approved by you and sent.
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Report
Monthly reports on opens, clicks and sales, with next steps.
Start with step one
Book a consultation and we will begin with discovery.
Is email marketing right for your business?
Email works best when you already have people to talk to. We will tell you honestly in the consultation.
Email marketing is a good fit if
- You have customers or leads you could be emailing
- You sell online or rely on repeat business
- Your newsletters are irregular or never get sent
- You want to follow up on leads without doing it by hand
Services that work well with email marketing
Which email platform do you use?
We work with the platform that suits your business and what you already use, and recommend one if you are starting fresh.
How often should we send emails?
Often enough to stay in mind, but not so often that people unsubscribe. We agree a rhythm with you based on your audience and what you have to say.
Can we email everyone on our customer list?
Not always. South Africa’s POPIA sets rules for direct marketing by email, including when you need consent and giving people an easy way to opt out. We plan your emails with those rules in mind, but this is not legal advice.
Do you write the emails?
Yes. We write and design every campaign in your voice, and nothing is sent without your approval.
Will I own my email list?
Yes. Your list, account and subscriber data stay in your name.
Ready to make more of your email list?
Tell us a little about your business and we will get back to you. Prefer to talk now? Call or WhatsApp us.
Book a 30-minute consultation