You run an estate agency, not a marketing department. These are the problems principals bring to us most, and what we do about each one.
Relying on the property portals
Buyers search the portals, and you pay to list there alongside every other agency. Your own website gets little traffic, and sellers struggle to tell you apart from the rest.
What we do: build your agency’s own visibility in search, especially with homeowners looking for an agent in your area, so you are not relying on the portals alone.
Winning listings, not just buyers
Buyers come and go, but mandates keep an agency running. Most agency marketing speaks to buyers and says very little to homeowners deciding who should sell their home.
What we do: create seller-focused pages, local area content and ads aimed at homeowners thinking of selling.
Every agent markets differently
Each agent posts their own listings in their own way, and your agency’s brand gets lost in the mix.
What we do: give your agency one consistent brand across your website, Google profile and social media, with a simple process for featuring agents and listings.
No time to deal with marketing
Between viewings, valuations and negotiations, nobody has time to update a website, reply to reviews or check an ad account.
What we do: run it for you and keep you updated with a short monthly report on the valuation requests and enquiries coming in.