Google Ads
Search, Shopping and YouTube campaigns for people actively looking for what you sell.
More about Google AdsPaid Ads Management in Cape Town
One paid advertising plan across Google, Facebook and Instagram. We decide where your budget works hardest, run the campaigns and report on the leads they bring in, not the clicks.
What our paid ads management covers
- Channel and budget planning
- Google Ads management
- Facebook and Instagram ads
- Retargeting across platforms
- Conversion tracking on every channel
- Landing page advice
- One monthly report for all your ads
One plan for all your paid ads
Many businesses run Google Ads with one person, boost Facebook posts themselves and get two reports that never agree. Nobody can say which channel actually brings in customers, so the budget gets split by guesswork.
As a PPC agency, we plan your pay-per-click advertising as one system. Google Ads captures people who are already searching. Facebook and Instagram reach people before they search and bring back visitors who didn’t get in touch. Each channel gets the budget its results justify.
Everything is tracked the same way, so one monthly report shows what each platform cost and the leads it brought in.
What’s included in our paid ads management
We manage the platforms that suit your business, with planning, tracking and reporting tying them together.
Meta Ads
Facebook and Instagram campaigns that reach the right audience before they start searching.
More about Meta AdsBudget planning
We recommend how to split your budget between platforms, and move it as the results come in.
Cross-platform retargeting
Bring back website visitors on Google, Facebook and Instagram with ads that match where they are in their decision.
Consistent tracking
Calls, forms, bookings and sales tracked the same way on every platform, so the numbers can actually be compared.
One report
A single monthly report covering all your paid ads: spend, leads, cost per lead and next steps.
Not sure which platform suits your business?
We will look at your market and recommend where to start.
How our paid ads process works
Clear steps, so you always know what is happening with your budget.
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Audit
We review your current ads and tracking on every platform, or your market if you are starting fresh.
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Plan
Which platforms, which campaigns and how to split the budget, agreed with you.
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Track
Conversion tracking set up consistently across Google and Meta before anything goes live.
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Launch
Campaigns go live with creative, copy and landing pages checked.
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Optimise and report
Budget moved to what is working, and one monthly report on all your ads.
Start with step one
Book a consultation and we will begin with your audit.
Is managed paid advertising right for your business?
Paid ads work best with a clear offer, good tracking and a website that converts. We will tell you honestly in the consultation.
Paid ads management is a good fit if
- You want to advertise on more than one platform
- You are not sure which channel brings in your customers
- You want one team and one report for all your ads
- You can handle more enquiries than you get now
Start somewhere else if
- You only want to advertise on one platform (go straight to Google Ads or Meta Ads)
- Your website struggles to turn visitors into enquiries (fix the website first)
What is PPC advertising?
PPC, or pay-per-click, means you pay when someone clicks your ad. Google Ads and Meta Ads are the two main platforms we manage.
Should I advertise on Google or on Facebook and Instagram?
It depends on how your customers buy. If they search for what you sell, Google Ads usually comes first. If they need to discover you, Facebook and Instagram help. Many businesses use both, and we recommend a split in the consultation.
Do I pay the platforms directly?
Yes. Your ad spend is billed by Google and Meta to your own accounts. Our management fee is separate.
Will I own my ad accounts?
Yes. Every ad account, Pixel and tracking setup stays in your name.
How will I know what is working?
Every platform is tracked the same way, and one monthly report shows what each one cost and the leads it brought in.
Ready to put your ad budget where it works?
Tell us a little about your business and we will get back to you. Prefer to talk now? Call or WhatsApp us.
Book a 30-minute consultation