You run a law firm, not a marketing department. These are the problems firm owners bring to us most, and what we do about each one.
Enquiries for work you don’t do
Your phone rings with matters outside your practice areas, or people hoping for free advice, while the clients you want go to a firm that is clearer about what it does.
What we do: build clear pages for each practice area, so the right clients find you and the wrong enquiries filter themselves out.
Referrals alone don’t grow the firm
Referrals are valuable but unpredictable. When people search for an attorney themselves, the firms with stronger websites and more reviews win the first call.
What we do: make your firm visible in search for your practice areas, with a website that builds trust before the first consultation.
Competing with bigger firms’ budgets
Large firms dominate the broad search terms, and bidding against them on every keyword drains a smaller firm’s budget quickly.
What we do: focus on the practice areas and locations where you can compete, rather than chasing the most expensive terms.
Rules on how you can market
Legal practitioners must follow the Legal Practice Council’s rules on marketing, so the claims, wording and ads you use need care.
What we do: plan every page and ad with those rules in mind. Nothing goes live without your approval.