Busy weekends, empty weekdays
Weekends book up quickly, while weekday treatment rooms sit empty and therapists wait for clients.
What we do: promote weekday packages and offers to locals with targeted ads and emails.
Marketing for Day Spas in Cape Town
Fill your treatment rooms on quiet weekdays and sell more gift vouchers when the busy seasons arrive. We plan local SEO, social media, ads and your website around how people find and book a spa.
This is where your clients are looking.
Problems we hear from spa owners
You run a spa, not a marketing department. These are the problems spa owners bring to us most, and what we do about each one.
Deal sites eat into your margins
Discount deal sites fill the diary, but often with bargain hunters who rarely come back at your full prices.
What we do: attract clients who book at your normal prices through search, your own website and your own audience.
Gift voucher peaks you aren’t ready for
Mother’s Day, Valentine’s Day and the festive season bring a rush of voucher sales, and the spas that plan ahead get the most from them.
What we do: plan voucher campaigns well before each busy season and make buying a voucher online simple.
Locals and visitors search differently
Locals look for a regular treat close to home. Visitors to Cape Town and the Winelands plan a spa day as part of their trip.
What we do: target each group separately, with content and ads that speak to what they are looking for.
How we help spas grow
The services that matter most for a spa, in the order most clients will find you.
Local SEO
Google Business Profile, photos and reviews for searches like “spa near me”.
Learn more about Local SEOWebsite Design
A calm, beautiful website with your treatments, packages and an easy way to book or buy a voucher.
Learn more about Website DesignMeta Ads
Instagram and Facebook ads for weekday packages and gift vouchers, timed for the busy seasons.
Learn more about Meta AdsEmail Marketing
Voucher campaigns and rebooking reminders sent to clients who have opted in.
Learn more about Email MarketingSocial Media Management
Treatment, space and team content that shows clients what a visit feels like.
Learn more about Social Media ManagementSEO
Treatment pages that rank for the experiences people search for, from massages to spa packages.
Learn more about SEOWant a marketing plan for your spa?
We will look at where you stand and tell you where to start.
How we work
A clear process, so you always know what is happening and why.
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Discover
We learn your spa, your treatments and the clients you want more of, and look at what is working today.
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Plan
You get a written plan: which channels, which pages, which keywords and what we will measure.
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Build and launch
We set up the campaigns, pages and tracking, and check everything before it goes live.
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Report and improve
Monthly reporting on booking enquiries and voucher sales, with clear next steps.
Start with a consultation
30 minutes, focused on your spa.
Do you only work with spas in Cape Town?
We are based in Stellenbosch and work with many Cape Town and Winelands businesses, as well as clients across South Africa, the US and the UK.
Can you help us sell more gift vouchers?
Yes. We plan voucher campaigns ahead of each busy season across ads, email and social media, and make buying a voucher on your website simple.
Can you attract visitors as well as locals?
Yes. We create content and campaigns for visitors planning a trip to Cape Town and the Winelands, alongside campaigns aimed at locals.
Will we own our website and profiles?
Yes. Your website, Google Business Profile, ad accounts and social media stay in your spa’s name.
Ready to fill your treatment rooms?
Tell us a little about your business and we will get back to you. Prefer to talk now? Call or WhatsApp us.
Book a 30-minute consultation