You run a dental practice, not a marketing department. These are the problems owners bring to us most, and what we do about each one.
Gaps in the appointment book
Your existing patients keep you going, but they don’t fill the quiet weeks. You need new patients coming in steadily, not a busy month followed by a slow one.
What we do: build a steady flow of new-patient enquiries from Google search, the map results and targeted ads.
The practice down the road shows up first
When someone nearby searches for a dentist, Google shows a handful of practices on the map. If yours isn’t one of them, that patient books somewhere else without ever seeing you.
What we do: optimise your Google Business Profile and grow your reviews, so you compete for those map spots.
Reports full of clicks, not patients
You’ve had marketing reports about impressions and website visits. What you actually want to know is how many new patients booked, and for which treatments.
What we do: track calls, bookings and enquiry forms, and report on those every month.
No time to run it yourself
Between patients, staff and admin, social media and ad accounts never get the attention they need. And you can’t market like a retailer, because the HPCSA’s advertising rules apply.
What we do: run it for you with those rules in mind. Nothing goes live without your approval.