Getting Started

This was one of the most well-organized businesses I’ve worked with. They had a proper CRM, tracked leads accurately, and their marketing director knew exactly what he was doing. I was brought in to handle Google Ads and SEO — and I could focus straight on delivery because everything else was already set up.

We started with R95,000/month ad spend on Google, and from day one, the campaigns performed well — averaging 250–300 leads a month. Their website didn’t need any work — it was clear, easy to use, and converted traffic into leads without issues.

On the SEO side, I noticed they were sitting on page 2 for good keywords. Within three months, we pushed those to page 1, which doubled their organic traffic. Between paid and organic, they averaged 5,500 website visits a month, with a solid 10% conversion rate — around 500 leads per month.

Targeted Marketing Spend

They were spending R152,000/month boosting Facebook posts — each one ran for just 7 days. That’s not enough time for Meta to refine anything, so money was being wasted. I recommended long-term campaigns, but they didn’t move forward with it, so we let that go.

Scaling Budget Properly

They wanted to double their ad spend to R190,000/month. I didn’t just switch it overnight — we phased it up over three months so we could get better results and keep things stable.

The Results

• 500+ leads every month
• 30–40 events booked monthly at R228,000 each
• R247,000/month budget managed, with ads, SEO, and reporting covered

Everything ran smoothly because they were ready. No delays. No back and forth. Just execution.

Overall

This was the kind of setup where I could get to work and deliver results fast. They had their house in order — I helped them make more of what they already had and get better value from their spend. Simple as that.