Why bother with a beautiful website if no one ever visits it? Many of our clients have stunning, captivating, and expertly designed websites, yet they just can’t rank in search engines, and they are perplexed as to why. If a website is appealing and offers a lot, why doesn’t it rank well?
The problem in these cases is duplicate content, in one way or another.
Low content, duplicate material, title tags, and meta descriptions that are the same or missing, or not enough information on each page are all examples of this.
With our SEO auditing services, Web Consultants will discover these on-page ranking obstacles and suggest the necessary adjustments. Finding and addressing these on-page issues can significantly, immediately, and favorably affect your rankings.
SEO audits: Off-page elements influencing your ranking
Off-page factors are other elements that have an impact on your organic search rankings. Accurate off-page analysis is essential because roughly 80% of search engines’ ranking algorithms are made up of off-page criteria. These criteria mostly focus on links: the number of links you have, the anchor text you utilize, and the locations of these links.
These off-page elements are difficult to detect manually and are invisible to the average web user. Thankfully, Web Consultants offers a range of capabilities that make off-page analysis and comparison possible. Web Consultants will recognize these subtle aspects and suggest a plan that will help you establish your online presence and grow your reputation.
SEO audits: How your SEO is affected by the server files
Your server has a number of files that control how search engines access and index your material, including .htaccess, robots.txt, and sitemap.xml, to name a few. Your results may significantly improve if these files are optimized and properly configured.
.htaccess
A distributed configuration file is the .htaccess file. On your site, you can provide and implement configuration directives using this file. You can implement 301 redirects, create custom error pages, and control how users and search engines are led to particular pages on your website by using this file.
robots.txt
Web spiders can’t access certain directories on your website because of the robots.txt file, which is placed at the root of a website. When optimizing this file, it’s crucial to adhere to a specified format. This file is often used for directories that obscure your website’s theme or folders that lead robots astray, like PDF files.
Sitemap
Search engine spiders can more easily crawl your website if a sitemap.xml file is created, optimized, and submitted. Additionally, it enables visitors to rapidly browse your entire website for pertinent information. This file includes a link and a brief description for each page on your website, ranking each page in order of importance from the most significant pages to the least crucial pages.
Other Server Configuration Variables
Your search engine traffic is also impacted by additional server configurations including precise HTTP headers, accurate 404 error pages, and quick page loads. In order to achieve the greatest results, Web Consultants will identify these files and decide how to optimize them for you.
Get a free Audit report for your website and find out how Web Consultants can help and improve your website’s overall rankings on search engines. Web Consultants provides quality and professional SEO Audit Services in Edenvale, Gauteng for all businesses across South Africa.