You want to make sure that you are attracting the correct kind of customers to your website when you start selling products online utilizing SEO strategies. You can achieve this by ensuring that your content is of the proper type and contains the appropriate keywords.
Because search engines rely on matching search phrases to terms on your website, SEO for an e-commerce website should include material that is informative and educational.
You have a better chance of being discovered if your website contains the keywords that customers enter into search engines.
In fact, after conducting a search, more than 50% of users discover a new business or item.
However, it can be difficult to decide which words to add to your website and, secondly, how to make sure that there is enough space for all the various phrases you require. You should be aware of the keywords or phrases you wish to target before beginning the e-commerce search engine optimization procedure.
What to anticipate when working with our in-house team of e-commerce SEO professionals is outlined below, along with how we begin our e-commerce SEO process for our clients.
We initially do research to determine the terms and phrases you need to use in your content before making any adjustments to your website. These are referred to as key phrases or keywords.
We’ll figure out how you should describe your store or products to rank well in searches by using keyword research tools, asking your consumers how they would describe your products, or working with you to uncover the keywords you already know are successful.
The majority of the time, keywords are related to your store’s main concept or its products. For example, you can choose to target keywords with an emphasis on eco-friendly pet items. “Eco-friendly pet items,” “eco-friendly dog toys,” and “eco-friendly dog harness” are a few examples.
The distinctive qualities of your business may help improve other facets of your e-commerce SEO. For example, if you spend money on content marketing, you might write blog entries on dangerous ingredients in dog food. You may use the keyword “bad additives in dog food” to target that kind of post.
Because it creates an effective plan for your company, keyword research is a crucial component of our e-commerce SEO services.
We will then incorporate these valuable, pertinent keywords onto your website as the following stage in our process.
These keywords are used frequently by our e-commerce SEO specialists, including:
- Page headings
- Descriptions in meta
- Product descriptions
- Image alt text
- even more
The success of an e-commerce SEO strategy depends on this stage. It’s challenging for search engines — and even consumers — to recognize that your website is related to a search query without optimizing it for these important keywords.
Although you can write your own content to incorporate these suggested keywords, working with a full-service digital marketing agency like Web Consultants has its benefits because we provide SEO copywriting services. Take notice that certain copywriting is already included in our e-commerce SEO packages.
If you choose to use our copywriting services for e-commerce SEO, we have a skilled group of copywriters who have expertise in a variety of industries, including manufacturing, retail, and automotive. We develop material using their knowledge that is not only well-written but also consistent with your brand.
Product Page Search Engine Optimization
Your website needs to be optimized for search engines on every page.
It’s difficult to think of anything more crucial to optimize for e-commerce companies than product pages. Because they are most likely to appear in search results for exceedingly specialized search terms, commonly referred to as “long-tail keywords,” product pages are of utmost importance.
You probably won’t have the long-tail keyword “green rubber dog bone” on your homepage if you offer green rubber dog bones. Instead, you would concentrate on optimizing product pages for these relevant long-tail keywords as part of your e-commerce SEO strategy.
We’ll make sure that each page on your product pages has a title and a few sentences of keyword-rich material that explains the product in order to guarantee that they rank highly in search results. In order to appear in searches for the model number (if there is one), it is also a good idea to mention it.
Images of the products you are selling should be included on your product pages.
Both users and search engines value images. Your product’s dimensions, color scheme, and intended applications are all put into perspective for users through your photos. Your photos give search engines information about the context of your product page.
It’s vital to remember, though, that optimizing photos for search engines is essential. Images cannot be “read” by Google, Bing, Yahoo, or any other search engine. To interpret images, they rely on the image filename, image alt text, and adjacent material.
Our devoted staff optimizes your photos for SEO for this reason.
Additionally, we thoroughly examine each page of your website to make sure that long-tail keywords are being targeted and essential SEO components like title tags are included. A product page that is ready to convert customers is the end result.
Making your website user-friendly is also a component of SEO for e-commerce sites. Even if you sell a wide range of products, you still need an easy-to-use website. We’ll make sure that everything has the proper sections or categories and that your menu contains a link to every top-level page.
Your navigation must also be simple to use and comprehend.
If not, you can discover that visitors become lost and quit your website practically immediately after they arrive. If they can’t get what they desire, why stay? This abrupt departure, often known as a “bounce,” may increase the bounce rate.
High bounce rates might cause a reduction in your rankings because they signal to search engines that your website isn’t as relevant for the search terms it’s ranking for. Because of this, web design and landing page design are essential components of e-commerce SEO.
Using breadcrumb navigation is one of the finest techniques we’ve found to boost SEO for e-commerce.
Small links called breadcrumbs can be found at the top of a menu, category, or product page. Similar to the tale of Hansel and Gretel, a website’s breadcrumb trail will take you back to your prior location.
This technique will be used by our talented web designers to enhance your pages’ usability for visitors by adding links and keywords. We provide user experience testing services for the best outcomes in the usability of your website.
Generation of Content
Generating fresh content for your e-commerce site is one of the finest strategies to increase SEO value and attract customers because it’s challenging to compete online. A blog, articles, press releases, and even ebooks are all examples of content.
A content marketing plan has two goals: to show potential customers that you are competent and dependable and to provide search engines with even more content to crawl for keywords and phrases.
The best thing is that content marketing can increase website conversion rates by a factor of two. Why? By providing users with original and educational content, you add value by guiding them or providing answers to their inquiries.
More than 60% of customers like content-producing businesses, which can help your e-commerce company stand out from competitors in your sector. Because of this, organizations who use content marketing see a more than quadrupling of their conversion rates compared to those who don’t.
Most e-commerce websites decide to create a blog for content marketing purposes. A blog can have one post per month or several postings per day, and they come in all different sizes and shapes. You might find it best to concentrate on one or two posts a week for your online store.
You can write about anything that your readers might find interesting, such as new goods or trends in your business. If you offer pet supplies, you may even hold a competition to see which of your customers’ pets is the cutest.
Additional material could consist of:
- Videos provide instructions for using or maintaining products
- Infographics on subjects pertaining to your business or field
- Articles about themes in your field that you are familiar with
- Long-form content such as white papers or ebooks
We combine cutting-edge content marketing methods as part of our e-commerce SEO services; our e-commerce SEO packages include quarterly content. With a competent staff of writers and a creative team of Internet marketers.
You determine how this content is presented, and together, we’ll decide what kind of content is most appropriate for your website. All of these elements—as well as others—are part of SEO for e-commerce websites, which helps your website rank as highly as possible.
Contact Web Consultants today and get started with ranking your e-commerce store associated with the products that you sell. We provide professional SEO services in Gauteng, Johannesburg for Businesses all over South Africa.