If you’re new to SEO, you may be wondering, “Why is local SEO important?” There are a few reasons why SEO services are important for local businesses, which we’ll discuss below.
With Web Consultants’ long list of services, it’s difficult to understand how they all work together to impact your business. The short answer is that your local SEO campaign will have a huge impact on your business.
Over the last year, searches containing the words “near me” have increased twofold. That means that an increasing number of people are looking for a more convenient way to locate businesses near them.
Not to mention that 72% of consumers who used a search engine to conduct a local search visited a store within five miles. This provides even more reason to optimize your website with local SEO because it demonstrates that consumers genuinely base their decisions on location and how close they are to a business that provides what they’re looking for.
Local SEO is the best way to be the business that appears in the search results of your target audiences.
Here are some additional advantages of using local SEO services, as well as some reasons why local SEO is important:
It’s Simple to Keep Track of
As previously stated, local SEO is a trackable strategy, so you’ll never be in the dark about how well your campaign is performing.
You’ll be able to see in real-time how your local SEO performs with platforms like Google Analytics or other website analytics platforms, allowing you to directly tweak things that aren’t benefiting your campaign.
The ability to track local SEO is a huge benefit because it allows you to test, understand, and grow your local SEO marketing strategy over time.
Clear Stats and Metrics on your GMB Profile
To begin with, as a local business, real estate in search results is critical. When you choose local SEO, you will have the opportunity to win a position in the local SEO results, which will give you additional SERP real estate in addition to your organic ranking.
Not to mention, map packs appear at the top of search results, ensuring that customers see your company first.
It Boosts Website Traffic
Local SEO will increase traffic to your website by making it more visible on search engine results pages.
Users will see great reviews from previous customers and have easy access to your website if you have a GMB profile.
You can expect increased website traffic if you make it so easy for users to find you online.
It Attracts More People to your Physical Location
Local SEO services will also increase foot traffic to your establishment.
Many people will search for “restaurant near me” in order to find a restaurant near them. This allows you to appear in search results and attract people to your physical location.
It Allows you to Outperform your Competitors
Many of your competitors may not have claimed their business on Google Business Profile, which means they will not appear in the map pack.
However, if you want to get ahead of the competition, it’s as simple as claiming your GMB profile.
For more information, contact Web Consultants, we specialize in local SEO services in Johannesburg, Gauteng. Let’s schedule a discovery call and we can advise you on what the best steps would be to grow your business’s digital footprint!