Rickus Jansen

Co-Founder | Lead Digital Marketing Specialist

Age: 31 Years Old

Years of Experience: 6 Years

Location: Stellenbosch, Cape Town

Speciality: Paid Ads Management, SEO & UX/UI Design

Languages: English & Afrikaans

140+ businesses supported across multiple industries

300+ paid ad campaigns managed

R1.2 million average monthly ad spend managed

150,000+ leads generated over 5 years

 R2.5+ billion in client revenue generated

Helped 4 businesses reach R180 million/year in revenue

Worked with 2 companies earning over R500 million/year

Let's Connect

I manage digital marketing strategies with a focus on performance and clarity. My role is to align campaigns with business goals and ensure that clients receive measurable outcomes, particularly in lead generation and conversion. I’ve worked across industries, handling paid media and SEO strategies with long-term client retention in mind.

My Approach

I focus on clarity, execution, and accountability. My role is to advise, manage, and report in a way that supports business decision-making. I value transparent relationships, timely communication, and strategies that are grounded in business logic, not trends.

Core Skills

  • Search Engine Optimization 95% 95%
  • Pay-Per-Click Advertising (Google & Meta) 89% 89%
  • Website Design & Development 90% 90%
  • Strategy Planning and Execution 85% 85%
  • Conversion Tracking and ROI Reporting 80% 80%
  • Account Management and Strategy 92% 92%
  • Copywriting and Ad Messaging 95% 95%
  • Data Interpretation and Recommendations 90% 90%

What I Do For Fun

I enjoy spending time with my family and catching up with friends over weekends. I love exploring new places and making the most of everything Cape Town has to offer, especially local wineries like Lourensford, Blaauwklippen, Warwick, and Spier. You’ll also find me at the beach often, with Llandudno and Camps Bay being two of my favourites. I enjoy staying active, camping with my family every few months, and getting outdoors whenever I can. I play golf, and I’m always looking for ways to improve, whether in work, health, or life in general.

Work History

Co-Founder & Marketing Consultant

WebConsultants | March 2024 – Present
Leads digital marketing strategy, client consulting, and delivery execution. Focuses on SEO, paid ads, and result-driven campaigns for local and international businesses.

Senior Account Manager / Marketing Consultant

Studio98 | January 2024 – February 2025
Managed high-value accounts, led marketing strategy, conducted performance reporting, and advised on lead generation approaches.

Junior Marketing Account Manager

Studio98 | April 2021 – December 2023
Coordinated marketing delivery across SEO, paid ads, and websites. Supported strategic planning, client reporting, and internal process improvement.

Project Manager / Website Designer

Studio98 | August 2020 – April 2021
Handled website design and project coordination. Worked with clients to scope and deliver websites aligned with their brand and marketing goals.

Freelance Marketing Consultant

January 2020 – August 2020
Delivered digital marketing and website projects for small businesses across South Africa and abroad.

Intern Website Designer

Pause Online | 2018 – 2020
Managed web design projects from planning to delivery. Built WordPress websites and handled client communication during project execution.

Education

Bachelor's Degree

UNISA (University of South Africa) | January 2014 – December 2018
Bachelor of Education – Intermediate & Senior Phase Teaching