You should focus on these seven local SEO tactics when learning how to execute local SEO. All of these processes can be taken care of for you if you choose the local SEO services from Web Consultants!
Make sure your Google Business Profile is optimized.
Google Business Profile listings, which are a staple of local search, include vital details about businesses and show up in the search results when users look for local businesses. For instance, the following results are obtained from a simple search for “best pizza store around.”
Google’s local SEO 3-pack is made up of the results that appear first in search results. The locations of these pizzerias are visible to searchers on the map above, and selecting the results reveals the Google Business Profile listings.
These listings include vital details such as a business’s address, hours of operation, website, phone number, and even pictures.
You must optimize your Google Business Profile listing if you want your company to show up in Google’s local SEO 3-pack at the top of results. To increase your chances of landing the top spot in search results, make sure your business name, address, and phone number (NAP) information is consistent throughout all of your web listings.
Create Local Citations
You should build local citations in addition to claiming your Google Business Profile listing. These citations provide details about your business, such as its name, address, contact details, and website.
You may start establishing citations with the aid of websites like BrightLocal, and local company SEO services from firms like Web Consultants can guarantee that your citations are maintained and direct appropriate traffic to your website.
You must target local keywords on your website and in the content of your website if you want to appear at the top of local search results.
Let’s examine this in detail.
Including the keywords “Landscape Design Johannesburg” or “Professional Johannesburg Landscapers” in page titles, meta descriptions, and site copy will help a landscape company in the Johannesburg area rank higher in local search results.
The practice may also think about adding some location-specific pages to their website. For instance, they might set up a page for “Johannesburg Landscape Designers” where they might list all of the landscape services they provide to people in Johannesburg.
By focusing on location-based keywords, you may make your company more visible in nearby searches, making it easier for locals to find and get in touch with you.
Monitor Your Testimonials and Reviews
It’s critical for nearby businesses to keep an eye on and respond to Google and Social Media reviews.
Reviews and ratings may be posted on your website as well as other websites like Facebook, Yelp, and Google Business Profile. You should respond to every review, whether it’s positive or negative, to let customers know you value their feedback.
People read reviews before going to local companies, so keeping your reviews current and answering queries and comments will attract more customers.
Are you concerned that managing your company reviews will take too much time? In order to maintain the best possible state of your online presence, Web Consultants offers online review management services.
Gaining backlinks from other trustworthy local businesses can also help you move up the local search results pages.
How does one acquire links?
Start by producing worthwhile content that focuses on regional keywords associated with your company. If the material on other websites appeals to them, they may link back to your website.
When ranking websites, search engines like Google take into account both the quantity and quality of backlinks, so it’s critical to have a strong backlink profile that includes links from reputable local companies.
Analyze Your User Experience
If you want to draw in more local traffic to your website, it’s also crucial to offer a fantastic user experience (UX).
Visitors will quickly click the back button on your website if it doesn’t offer a good user experience, which will cause your bounce rate to skyrocket. High bounce rates indicate a bad user experience, and search engines won’t give your site a high ranking if it offers a bad UX.
Here are a few quick adjustments to enhance the UX of your website:
- Streamline your internal linking and navigation to make it simple for users to locate the information they require.
- Use services for page speed optimization to speed up your website.
- To engage people, use interactive and graphic components.
Use responsive design for mobile devices
Making your site mobile-friendly is the last local SEO strategy you should invest in.
Nearly 60% of online searches come from mobile devices, or more than 50% of all searches. Searchers frequently require information while on the go, particularly when trying to locate nearby businesses.
Local businesses must implement mobile responsive site designs due to the mobile user’s on-the-go lifestyle. Whether someone accesses your site through a desktop computer, a mobile device, or a tablet, it will look fantastic and work effectively if it is responsive.
Uncertain about your website’s mobile user experience? Take a look at and use Google’s Mobile-Friendly test tool.
Don’t worry if you’re unhappy with the outcomes. To assist you enhance UX and performing better in local search results, Web Consultants offers mobile responsive design services.
Contact Web Consultants today for your Local SEO requirements. Web Consultants specialized in web design, marketing, and SEO services in Johannesburg, Gauteng.